The Kohlbergian perspective of values development suggests we have now sure inherent values that develop with age. Finance, advertising, operations, and even enterprise regulation lend themselves to intellectual therapy, but ethics doesn’t. Social contracts are the implicit moral agreements that, having evolved over time, govern precise business follow. Sometimes the game of business requires one to compromise oneself with a purpose to make a larger contribution. Sison, A.J.G. & J. Fontrodona, 2012, The Common Good of the Firm in the Aristotelian-Thomistic custom”, Business Ethics Quarterly, 22(2): 211-246. Ethics could require not a total ban on marketing to them but particular care in how they’re marketed to (Brenkert 2008).business ethics

Virtue and Role: Reflections on the Social Nature of Morality,” Lisa Newton (Business Ethics Quarterly July 1992). Business people are not only at their greatest when making a profit, but in doing so they make an unlimited optimistic contribution. But business ethics …